‘Airtel Endurance Ride’ - a 3800 km, 36 day bicycle ride from Kashmir to Kanyakumari

Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, today announced the kick-off of the “Airtel Endurance Ride” a fund raising mission of Aditya Mehta, renowned amputee cyclist and a double silver medalist at Asian Para-cycling. The 3800 km ride will cover 8 states and 36 Indian cities and will raise funds for the ‘Aditya Mehta Foundation’ for amputees to provide artificial limbs, fund their education and also help provide sports equipment and prosthesis especially designed for the physically challenged who have aspirations in sports.

Aditya Mehta: Enduring to Inspire

Aditya Mehta, 31, a native of Hyderabad will cover the ‘K to K’ zone (Kashmir to Kanyakumari) spanning 3800 km in 36 days on a road bike. Amongst all routes, the Srinagar to Patni Top is expected to be the most challenging one as it involves cycling at altitudes of over 5000 meters above sea level. Aditya lost his right leg 8 years ago in a road accident and has taken up cycling less than 19 months ago in a bid to live his dreams while inspiring others in the process.“India is a great and vast nation. But I want every Indian to know that it takes a heart to cycle its length. Not just legs,” says Aditya.

The ‘Airtel Endurance Ride’ will take Aditya to 8 Indian States and over 36 cities. Throughout the expedition, Aditya will be accompanied by a dedicated team that includes his doctor, cycle mechanic and his prosthetic expert who will join him at every stop. In each of the key cities, Aditya will be joined by local cycling clubs in solidarity of his gargantuan ride.