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SCOTT Sports India unveils its first Road Bike Team in India

Press Release
844   //    08 Dec 2018, 18:56 IST

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8th December, 2018: SCOTT Sports India announced the launch of SCOTT Racing Development, its first road bike team in India, as a grassroots development initiative to promote the sport in the country. Globally, the brand has an illustrious history with the sport, including supporting teams like Mitchelton-Scott, Orica Scott as well as Olympic medallist Nino Schurter.

After conducting a trial that attracted over 200 participants from across the country, SCOTT Racing Development unveiled Sanresh Shedekar and Jehaan Panjuani from Mumbai along with Meerut’s Monty Choudhary as its 3 cyclists for the team in its inaugural season. 

Head Coach Nigel Smith, the only British Cycling, Level 3 accredited coach in India said, “Having been involved in Indian cycling for the last 3 years, both as a rider and a coach, I believe the sport is definitely gaining a lot of momentum across the country. And so, when Jaymin spoke to me about launching an elite racing team, I felt the timing was perfect.”

The three road cyclists will be incubated to the SCOTT Racing Development training programme on a long-term basis, to participate as a team in 8-10 races in India as well as 2-3 International races.

Jaymin Shah, Country Head – SCOTT Sports India, stated, “This is the first time a global cycling brand has launched a long-term training programme for cycling in India. We’ve been supporting athletes over the years, including a future stars programme focused on U-18 cyclists. And we realised that while there was potential, the lack of a structured, team-oriented training programme acted as a barrier both for growth of the sport and athlete to take the next step. A holistic development approach will help the sport make its mark in the country, as the focus is both on training and performance. The team will participate in both Indian and international races over the course of the year.”

The coaching plan focuses on both physical and tactical aspects. While the physical emphasis would be on effective training as well as improvement of technique, tactical would focus on developing a race strategy and adapting to conditions. In addition, the riders will be guided on understanding performance data to help manage their training and results.

“We’re looking to put in place a structure and process that is rider focused but ultimately giving the rider the tools and responsibility to deliver. I believe the team approach has a lot of advantages and our selection process also focused on building a team as opposed to finding individuals. We felt this group had the right dynamics to work as a team, with each one capable of handling physical responsibilities that maximise each rider’s opportunity to improve. It’s a performance-oriented programme and each year we will look to add to the team by conducting trials and reach out to an ever-wider group of young cyclists. Over time, our goal isn’t only to expand the team, but also to start picking younger talent. In the UK, academy training typically begins at age 14 and that allows them to continually have a pool of talented competitive riders.” added Nigel Smith.

The team will provide riders with the full range of necessary equipment for an elite cyclist as well as aid them in relocation, including employment opportunities until they progress to the next step. “We believe that this program will truly allow us to be a catalyst of change at the grassroots level of the sport in the country. Our goal over the next 3-5 years is to build an elite team and expose more cyclists to this culture for it to be a viable career opportunity. Thus, launching a team was the essential step in that direction, as it also allows for building the sport commercially too. Globally, cycling is seen as an attractive sport for brands, both in terms of visibility and reaching a targeted audience. And to make elite cycling sustainable, we’ll also be focusing on that aspect by giving brands the opportunity to partner with a niche, but fast-growing sport,” said Jaymin Shah.

Going ahead, Scott Sports India aims to launch similar programmes for motorsports and running with the aim of growing these niche sports and developing a larger talent pool in the country.