Toffee Partners with 7th Hero MTB Shimla

Toffee, the digital-only insurance platform for millennials, announces its partnership with the 7th edition of Hero MTB Shimla, organized by Himalayan Adventure Sports & Tourism Promotion Association (HASTPA). Toffee serves as the official insurance partner of the event

The two-day mountain biking challenge is an annual event to promote cycling in India. The event has introduced a great number of Indian youth to the sport. The race witnessed a participation of around 120 riders last season and is expecting more riders this season. About 25% of the participants are students.

Toffee participates with the event in their efforts to understand and comprehensively cover millennials’ lifestyle-related risks. Toffee aims to serve as something bigger - a bridge between communities that look out for each other while educating on the importance of insurance.

Rohan Kumar, CEO and co-founder of Toffee, says, “Toffee is building a community, linking arms with like-minded groups, brands, and startups. We want to create a strong product-market fit and that’s best done with an ear to the ground. We’re honored to support the MTB Shimla race and HASTPA at large.”

Toffee offers several products relevant to the sporting community via their progressive web app. Intelligent algorithms on average reduce purchase time to 90 seconds with simple claim processing in under two hours.

Toffee Policies Relevant for Cyclists:

● Stay Fit Toffee – A policy against sports-related accidents (Live 1/15/2018)

o ₹500 annual premium

● Commuters Toffee - A policy for daily commuters exposed to accidents (i.e. Cycle commuting) o ₹722 annual premium

● Anti-Dengue Toffee - A policy for the treatment of Dengue (i.e. Outdoor cycle risks) o ₹682 annual premium