Chinese live-streaming platform Huya has officially signed a five-year long media rights deal with Tengjing Sports worth $310 million. TJ Sports is the Official League of Legends operator in China.
As per the new agreement, Huya will be the official broadcaster and distributor of LPL, LDL, and LPL All-Star events in China. The gargantuan deal will commence from the current 21-22 financial year and will last until 2025.
League of Legends has always remained Huya's key focus in the world of Esports. In January last year, Huya became the official distribution partner of LCS and LEC. They are also the official broadcasting partners of LCK until 2022 and now, after gaining the rights for LPL, Huya became the only Chinese online platform to feature all four major League of Legends regions.
Huya will be the official League of Legends broadcaster in China, starting with the 2021 Summer Split
Huya will have the rights to all sorts of promotional content, official highlights, replays, blogs, news and commentaries featuring LPL and LDL, starting from this year's summer split. Being one of the biggest live-streaming platforms in Asia, Huya will now have the opportunity to take the sport beyond regular Chinese esports boundaries.
League of Legends World Championship thus remains the only event in China for which Huya doesn't have official broadcasting rights. Back in 2019, Bilibili, another popular Chinese media-sharing website, had secured the exclusive rights for Worlds, in a deal worth $123 million.
In October 2020, Huya got merged with another video game live-streaming platform named Douyu, and they are now expecting to increase profits in the Chinese League of Legends business, after making a profit for 13 straight quarters.
Huya will also telecast the upcoming 2021 Mid-Season Invitational, which starts next week, on Thursday, May 6th.