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YouTube star Jimmy "MrBeast" is once again going viral, this time on Twitter, after he shared a screenshot showing that Elon Musk is subscribed to him on the platform.
The tweet went positively viral, getting over three million views within an hour of being posted. Fans were delighted to see MrBeast joking about Musk paying him $5 per month as a subscriber.
In the tweet, the content creator jokingly called into question the chain of command on Twitter because the CEO of the platform was paying him:
"Elon Musk is now paying me $5 a month, who’s really in charge now"
"Biggest flex ever": Twitter reacts as Elon Musk subscribes to MrBeast on Twitter, effectively paying him $5 per month
A dedicated revenue stream for content creators and Twitter Blue were among Elon Musk's initial ideas to make the platform profitable. The latter was implemented first but received backlash from many big names, such as LeBron James, who refused to pay a monthly fee for more features on the social media website.
In February 2023, Musk announced that Twitter would be sharing ad revenue with creators in a bid to make the platform more attractive to content creators.
The company has gradually started allowing creators to opt for a subscription-based model on the platform.
This is something that MrBeast talked about when he discussed becoming the new Twitter CEO around the time Elon Musk decided to put up a poll about stepping down from the position.
In a tweet, the YouTuber said that one of the first things he would do to make the platform better was to make changes to facilitate content creation.
Ad revenue and Twitch-like subscription-based models are clearly Elon Musk's attempt at creating a more content-friendly Twitter. The features have already been rolled out in a number of countries around the world. A recent post confirmed that users in Japan, Australia, and a few other countries can apply to get into the program by checking out the monetization options on their profiles.
Twitter reactions
The idea of Elon Musk subscribing to a creator on his own platform and in effect paying for it out of his pocket was amusing to a lot of people. Many thought that it was quite the "flex" for MrBeast.
One person joked about Musk helping small content creators:
Many noted that the mobile application has sent out push notifications about subscribing to MrBeast.
A couple of fans joked about the YouTuber becoming the platform's official CEO:
Here are some more reactions:
Content creation has become the name of the game. With another big player entering the space, creators will have a lot of options to post their content going forward.
Here is a public discussion that Elon Musk had with the former head of YouTube Gaming about Twitter's pros and cons in terms of being a viable platform for content consumption.
