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#3 Digital Presence and Match Day Activities
Another space where BFC has managed to capture the imagination of the audience has been through social media. BFC has put together some amazing content using creative graphics and fan footage.
They have been in-line with the kind of content being shared in the European setup and accordingly, have managed to match that same level, drawing maximum engagement across all platforms. BFC is the first club this season to introduce an anchor for their Instagram stories, following the trend of clubs like FC Barcelona and Manchester City where the anchor interacts with the crowd before and during the match, gives his inputs and also gives behind-the-scenes scoop. This works really well to grab the eyeballs of a people who couldn’t visit the stadium.
BFC also includes the likes of Sunil Chhetri, Gurpreet Singh Sandhu and other players from time to time to create personalised posts, which have been received really well by the masses. The game changer for BFC is the fact that all this content is projected in such a way that the club fan page is not any other sports page which gives match-related updates, something that they have been able to decode really well.
Also, their match-day activities in association with sponsors like Jockey and Kingfisher have also done wonders to make the crowds visit the stadium to enjoy a good evening, and not just to watch an ISL match.
