Chisel rope in India striker Robin Singh as brand ambassador
In a first for Indian footballers, Lifestyle brand Medifit and Chisel has chosen to sponsor India and East Bengal striker Robin Singh as the Brand Ambassador for its chain of fitness centres, spas, salons and Fashion accessories. In a gala event celebrating the re-launch of Chisel in Bangalore on Wednesday, Robin was unveiled as the face of Chisel for the forthcoming year.
Chisel is a lifestyle brand created by Medifit Consultants Pvt. Limited, the leading fitness group Chisel with their byline of Refresh, Rejuve and Redefine speaking of its offerings in Fitness, Spa and Salon respectively. The East Bengal striker was seen as an ideal fit and will utilize his services to promote the brand through visuals in the fitness centres, appearances and press events. Libero Sports India, who exclusively represent Robin Singh, were instrumental in bringing both parties together to make the match.
Speaking on the association, Satya Sinha, CMD of Chisel’s parent company Medifit Consultants Pvt. Limited, said, “We are delighted to have Robin on board with Chisel! Robin is a young and suave gentleman, and as a footballer his body is in optimum shape. He is a great fit for our brand and I hope this association will go a long way in encouraging people to take their bodies seriously to look and feel good.”
22 year old Robin was excited to team up with Chisel. “I am thankful to Chisel and Libero Sports for giving me this opportunity to represent the brand. It’s a privilege to be associated with a fitness brand as being an athlete, one understands the importance of being fit and in shape, both mentally and physically.2
Libero Sports India’s Managing Director, Sukhvinder Singh, said, “Robin was an ideal match for Chisel as he is young, athletic and has a charming personality. He is also very stylish and very particular about the way he takes care of himself. At Libero Sports, our aim to help young footballers develop an all-round personality and that comes with being exposed to diverse environments. This is a change from the football field for Robin, but one that no doubt he’ll take like fish to water. We thank Chisel for the opportunity to Robin and wish him well.”