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Delhi Dynamos became the first Indian football side to showcase their advertisements in a Premier League game when their logo and branding appeared on the sideline banners during the West Brom-Manchester City game at the Hawthorns. The match was the first Premier League game of the season for both teams, and the presence of Delhi Dynamos advertising at the stadium sent the Indian social media into an absolute frenzy.
Delhi Dynamos tweeted West Brom after the match, thanking them for their wonderful gesture. The club also wished them good luck for the season despite their opening day defeat.
Delhi Dynamos player-manager Roberto Carlos also posted a picture of his television screen showing the advertising by his new club and congratulated them on the achievement.
Indian football fans on Twitter were delighted with what they had witnessed on TV and many of them went on to post pictures of their television screens, with plenty of good things to say about the whole initiative.
The India-West Brom connection
West Bromwich Albion and India have had links for a few years now, as the Premier League club had established a strong relationship with Youth Football International during their previous visits to India. The Baggies had met with delegates from the Indian Super League in May 2014, holding an open day for 30 representatives from the league.They gave a day-long briefing about the club’s operations in the Barclays Premier League and garnered major plaudits from the Indian football community after a successful event.
The officials at the club are determined to continue their efforts to forge links with India’s burgeoning football community, and West Brom’s Sales and Marketing Director Adrian Wright spoke about it in an interview with the club’s official website.
“It was a great opportunity for the club to showcase its Premier League operation to influential representatives from the ISL,” he said, according to the official West Brom website.
“The ISL delegates were hugely impressed by what they saw and many have already been in touch to discuss how we are able to help them develop football in India.The club has a long-term plan in India and we hope to establish strong relationships with the ISL and its member clubs.
He added: “We recognise that the ISL has huge potential in so many areas – whether it be by expanding our own audience or identifying talent for the future.”
