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4. Passionate Fans and Potential rivalry with Kolkata's clubs
Football is a very popular sport in the eastern part of India and Jharkhand is no exception. There are a number passionate football fans in the city and they are raring to get going to cheer on their local team.
Earlier many people supported ATK because of the proximity to the city of Kolkata, but that equation is ready to be flipped on its head. The arrival of Jamshedpur FC means that ATK now have a regional rival to compete against, and that can only mean entertainment.
A healthy rivalry is perfect to build a fanbase and a rivalry with a successful club like ATK will push the club harder and higher. The prospect of Mohun Bagan and East Bengal also being a part of future ISL expansions means that Jamshedpur FC will have a rich pick of clubs to establish a firm envy against.
The passion of Jamshedpur fans has a good stimulus in the geographical proximity of the Bengal clubs and the passionate spectators of Jamshedpur make this club a very important part of the football conversation in the Eastern part of India, giving it a lot of exposure in the media and among fans.
