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KOOH Sports introduces Football Development Centres in India

Press Release
1.43K   //    17 Jul 2013, 13:23 IST

July 12, 2013, Mumbai: KOOH Sports, a Sports Education and Training firm introduces “KOOH Sports Football Development Centres”. The firm has underlined its commitment to the development of country’s talent by associating with ex English Footballer and a celebrated TV Pundit Paul Masefield. Paul will be assisting KOOH Sports football experts in complete deployment of the football program across the country.

Paul Masefield, the newly appointed Technical Director, KOOH Sports, remarked, “Football is a way of life; it connects people like no other sport. I can see such tremendous potential in this country. It would have been unjust for the kids to not have a fair chance at receiving such training that can sculpt them into professional players fit for the international arena.

There is a huge disconnect in the sports ethos and the KOOH Sports Development Centres is the step in the right direction. At “KOOH Sports Football Development Centres”, we will be targeting students from an age group of 6 – 17 years. The KOOH Sports model allows easy access to a football curriculum of international standard.”

“The passion and commitment for the sport in India is incredible. It’s time proper technical training reaches our kids and we start churning out international level footballers from our country. We have been diligently working to create impact at a grass root level and introduction of our Football Development Centres are aligned with the same mission.” remarked Prabhu Srinivasan, CEO, KOOH Sports.


KOOH Sports Football Development Centres stresses on small sided games to develop and enhance Soccer Intelligence. It helps stimulate players technically, tactically, physically and mentally in equal measure. The method affects the perception; decision making and execution on the field; rendering long term impact. Keeping in mind the egocentric traits or sensitivity in children; the methodology seamlessly works to add value to their personal growth. It also helps players to add different on-ground solutions to their repertoire with the optimal repetition.

Underpinned by international soccer experts, the program provides cutting-edge scientific player development.

The highlights of the program are –

  • 4 unique levels designed for each age specific group
  • State-of-the-Art Playing Equipment and innovative training plans
  • World class coaching through experienced and specialized coaches
  • Performance analysis & personalized feedback
  • Skill development in sport based situations
  • Fitness and athletic development
  • Individualised session formats
  • High ball contact time
  • Age progressive training systems

As a part of launch plan, KOOH Sports is hosting a football skill clinic with Paul Masefield, where kids will get an opportunity to directly interact with him and learn the intricacies of the game. The clinics will be held in six cities – Mumbai, Delhi, Chennai, Hyderabad, Jalandhar and Kota. Kothari International School and JBM School-Delhi, Hiranandani School Powai-Mumbai, Hiranandani Up Scale-Chennai, Ivy World School-Jalandhar and Nalanda Academy Senior Secondary School-Kota will be hosting these clinics in July.


KOOH Sports’ program philosophy – GRITTM is driven with a focus on a child’s physical and emotional needs. It allows children to achieve a holistic understanding of the game and it is aligned to his/her personal growth. It stands for Game Intelligence, Repetition (High Ball Contact Time), Innovative Skill Development and Talent Management. All the sports curriculum developed at KOOH Sports adopts the GRITTMframework. “GRITTM will enable KOOH Sports to uniquely position its sports education and training programs and create sustainable child development” added Chirag Patel, Chief Strategy Officer,KOOH Sports .

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