Oye Captain and Sportskeeda ink unique year-long landmark deal
Fantasy Sports is one of the fastest growing industries in India currently. Plenty of sports fantasy websites have taken the fancy of the Indians in the past few years after grabbing the world’s attention earlier.
One of the biggest players in the Indian market, Oye Captain, recently took the game to its competitors by signing a deal with the biggest all-sports website in the country – Sportskeeda.
Oye Captain is a fantasy cricket platform, with football to be introduced on the website really soon. The game tests your skills as a fan and a ‘coach’ and brings people closer together with its unique approach. Oye Captain allows people to join or create leagues, where like-minded people pool in money with the winner taking the spoils.
It isn’t very easy to win in this skill-based game, as you have to put all your knowledge to the test and come up with the best possible team for the ongoing matches/series in cricket and football.
Sportskeeda is India’s biggest multi-sports platform, covering over 50 sports through a variety of content like articles, slideshows, Listicles, videos, infographics, and much more. With its social first and youth-oriented approach, Sportskeeda has established itself as the fastest growing sports website in the country amassing a massive 30% increase in fanbase on a month by month basis.
A unique association
Sportskeeda CEO Porush Jain expressed his delight at the landmark deal between the two giants in their respective fields.
“Oye Captain was the only team we had in mind when we thought of roping in an official gaming sports partner at the start and I am glad to see this partnership come to fruition. Our experts in sports and the dynamic Oye Captain team have combined to come up with some neat product integrations, which makes this a unique association.”
The CEO of Oye Captain Aditya Oberoi mirrored Porush’s sentiments.
“Oye Captain is a platform for all sports fans. Whatever sport you follow, Sportskeeda covers for you, and that’s the reason we looked no further in content partnerships than the fastest growing firm in the space. The editorial team at Sportskeeda is truly inspiring, and their vision as a media house is one that matches ours,” said an enthused Aditya about the partnership.
He continued, “Over the course of the next year, I firmly believe we will strike a chord with their readers in Cricket, Football, Kabaddi, and several other sports. We look forward to creating value for their readers as they provide value and premium content to our customers.”
One thing is for sure. This unique year-long amalgamation between two of the biggest players in the sports market is set to revolutionize the fantasy sports segment.
Watch this space!