When was S'ABLE Labs founded? Everything about Sabrina and Idris Elba's brand

Founded in 2020, S'ABLE Labs is a beauty brand by Canadian model Sabrina Elba alongside her husband, rapper, and actor Idris Elba. Advertised as a melanin-inclusive brand, S'ABLE Labs aims at creating inclusive products that effectively care for melanated skin.

The brand emerged from Sabrina and Idris Elba’s realization of the lack of products that cater to melanated skin. Moreover, the brand’s products can be used by all skin types and skin tones.

S’ABLE’s products fight hyperpigmentation using the brand’s patented Hyperprevent technology that defends, breaks down, and inhibits the growth and overproduction of melanin.

The Hyperprevent technology features a blend of potent African botanicals and is designed to offer maximum effect to the skin with minimal negative impact on the planet. All of S'ABLE Labs products are available on the brand's official portal.

Disclaimer: This is purely the writer's opinion. We might have missed a few titles (products) let us know your opinion.

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S'ABLE Labs' best-selling products explored

The S'ABLE Labs website mentions that Sabrina and Idris Elba aim to pioneer A-Beauty through the brand. The website comprises a message from Sabrina and Idris Elba, stating:

"We started this brand because of a desire to create products that include the needs of melanin rich skin through the use of powerful African botanicals."

The message continues:

"Rooted in tradition, we formulated around African ancestral rituals and ingredients clinically proven to inhibit the growth of excess melanin."

With multiple positive reviews on social media platforms, some of S'ABLE Labs best-selling products include:

Okra Face Serum ($75):

Infused with the brand’s Hypervent technology, SymRenew HPR- a bio-available retinol, and botanical peptides derived from Okra, the serum targets hyperpigmentation and signs of ageing, and replenishes the skin barrier with Vitamins and ceramides.

According to a clinical study carried out by the brand, subjects witnessed a visible reduction in hyperpigmentation, an increase in skin’s softness and elasticity, and a 70% increase in skin’s radiance.

Qasil Cleanser ($30):

The hero ingredient of this cleanser is Qasil- an antioxidant native to Somalia alongside skin-enriching ingredients like chamomile, aloe vera, kaolin, and oat amino acids.

The Qasil Cleanser is a gentle formulation formulated without sulphates and the brand's panel study member stated that the cleanser did not dry out their skin and made their skin feel extremely clean.

Rooibos Micellar Water ($28):

The Rooibos micellar water is a silky, rinse-free formula that works to clarify, replenish, and brighten the skin, especially sensitive skin. It is infused with skin-identical lipids via SkinInflux comprising vegan cholesterol, fatty acids, and ceramides.

Apart from targeting hyperpigmentation, the micellar water enhances barrier function and protects the skin from moisture loss and external aggressors.

Baobab Moisturizer ($38):

Clinically proven as a solution to minimising and preventing dark spots, the Baobab Moisturizer is infused with tyrosinase inhibitors presented in Niacinamide, Tranexamic acid, liquorice root, and bakuchiol.

These ingredients suppress the growth of excess melanin and reveal a bright and even skin tone.

The brand claims that this moisturizer reduces the appearance of wrinkles and pores within eight weeks of regular application.

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Commenting on the idea of S'ABLE, which is a creative take on using their name Elba's backwards, Sabrina told Refinery 29:

"It was a personal reflection. It came from, I don't feel represented in this space. Speaking to family and seeing the traditions they use, and I realized, Oh, I've seen that on a blog, but it completely ignores the tradition that it came from."

All S'ABLE Labs products are gender-less and are available on the beauty brand's official website.