Conor McGregor
It would be polite to get the most evident and mainstream candidate out of the way first.
Conor McGregor is a rare specimen because he has almost all the criteria nailed to the bone.
A more than able fighter who is only one of the 3 fighters to secure gold in 2 different weight divisions, little needs to be said about his technical mastery in the game of MMA.
Although he would still be a very successful fighter without his loud mouth, there is no way he would be as rich. On his way to super stardom, McGregor not only mastered the art of fighting but that of selling.
For McGregor, every possible medium to interact with his fans is a tool, a business whose sole aim is to generate revenue and help him afford his lavish lifestyle.
In many ways, his style of trash talking resembles that of Donald Trump's. Clear, concise, simple and bathed with an unwavering confidence in every word that comes out of his mouth.
An investment in himself that has paid him substantial dividends and continues to do so.
