#3 To book blockbuster matches
To put things into perspective, let’s take the example of someone as talented as Khabib Nurmagomedov, who isn’t getting a shot at Conor McGregor. If a top draw manager hailing from the WWE school of thought was given charge of him, he would not only get him a quick shot at what he deserves but also chalk out the further bouts he embroils in (not intending offence at his present manager).
The UFC isn’t known to be a sport which sees much longevity on a fighter’s part, owing to the toll the whole routine takes on the physical and mental health of a fighter. A fighter’s career gets used up quite quickly in an MMA promotion if he/she engages in numerous fights.
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Therefore, it’s imperative for a manager to be smart enough to zero-in on which fights a fighter gets into and which fight garners more reception that ultimately translates to monetary value. No one would fit the role better than a WWE manager who is cunning enough to sort the best deals for “his client”!