#2 Help garner more sales worldwide (for the fighter as well as the brand)
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The UFC isn’t known to be as popular as the World Wrestling Entertainment, primarily because the latter thrives on the “entertainment” quotient more. Nevertheless, mixed martial arts is fast catching up with the sales bandwagon and the UFC leaves no stone unturned in blowing its trumpet!
In order to garner more sales worldwide, it is imperative for the promotion to allow the fighters to run with the ball. The UFC, because of its extremely fast-paced nature and a slightly lower notch in the ‘entertainment’ department, cannot compete with the World Wrestling Entertainment in the aforesaid realm, which is why there has to be a manager who oversees the peripherals.
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The manager, in addition to helping the fighter put pen to paper, also needs to ensure that the saleability of a fighter goes up in the market, thereby allowing the brand to escalate to a notch higher. A manager who is essentially a linchpin of the WWE-format would find it easier to assist fighters with selling merchandise, signing autographs and attending events all over the world.
This is why every Macho Man Randy Savage needs a Miss Elizabeth, the same way every “client” needed a Paul Heyman!
