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Endeavor Group Holdings, a company specializing in sports and entertainment and the parent company of UFC, recently announced its financial results for the fiscal year and quarterly period that ended on December 31, 2022. The report showcased a record-breaking year for the company, including 21 sellout UFC events and a revenue of more than $5 billion.
One of the key contributors to this success was the Ultimate Fighting Company, which experienced 21 consecutive sellouts during the year, bringing the total to 29 since the return of live audiences. The promotion also achieved record sponsorship sales volume and renewed ten international media rights deals with aggregate AAV increases of over 100%.
The growth for the year was primarily fueled by a surge in media rights fees at the Ultimate Fighting Championship, alongside an increase in sponsorship, licensing, commercial pay-per-view, and event-related revenue, all of which were bolstered by a higher number of events held with live audiences.
The partnership between ESPN and Endeavor has been integral to the organization's continued success, providing a wide audience with access to their events and helping to drive the growth of the sport. With several years remaining on the deal, the promotion can continue to focus on providing high-quality content and experience to its fans while working with ESPN to reach new heights of success.
When is the press conference for UFC 285? Find out when and where Jon Jones will return to the big stage
The excitement is building as fight week for UFC 285 gets underway, with Jon Jones set to make his much-anticipated return to the octagon in a headline bout against Ciryl Gane for the vacant heavyweight championship. This will be the third pay-per-view event of the year, and it promises to be a thrilling one as the two fighters battle it out for the title at the T-Mobile Arena in Las Vegas, Nevada.
While the promotion has not yet disclosed all the details regarding the UFC 285 press conference, it has been revealed that the event will be held at the KA Theater in Las Vegas, as reported on the promotion's official website.
According to ESPN's website, the press conference will be streamed live on Thursday, March 2nd at 8:00 PM EST, giving fans the opportunity to tune in and catch all the latest news and updates leading up to the big event. Given that UFC 285 is a pay-per-view event, it is expected that all the main card fighters will be in attendance at the press conference, making it an even more exciting event for MMA enthusiasts worldwide.
