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David Shaw, who replaced Dana White at the UFC 284 press conference, is the premier MMA promotion's Senior Vice President for International Operations and Content.
As per his LinkedIn profile, he started his corporate journey as the co-founder of Ontario-based in-taxi cab advertising and payment processing solutions company to Market Inc.
Shaw first started working for the MMA promotion as its Senior Director of Business and Sports Development for Canada, Australia, and the New Zealand region in August 2010.
Watch David Shaw announce the event stats below:
He then rose to the rank of VP of commercial pay-per-view development in 2013, then held the promotion's VP of content post in 2016 before landing his current designation as the Senior Vice President for International Operations.
David Shaw's current duties in the promotions include overseeing UFC's parent organization Zuffa's global operations in various metropolises around the world.
He commands a team of more than 50 international employees aimed at maximizing the promotion's revenue streams from content partnerships from pay-per-view, digital, and TV rights. Shaw has been with the American promotion for well over a decade at this point.
It is safe to say that he had a great time performing the usual duties of announcing stats and fight bonuses for UFC 284 during the post-fight presser since the event broke some notable records.
What record did UFC 284 break?
During the UFC 284 post-fight press conference, David Shaw revealed that the live gate for the event has officially broken the Australian arena record for the highest-grossing event.
This means that the pay-per-view's live gate is now the highest grosser among any arena event in the oceanic nation, including concerts, exhibitions, sporting events, etc.
The sold-out RAC Arena in Perth saw 14,124 fans in Attendance. As per Shaw, the live gate raked in a total of almost AUD 6 million ($ 4.2 million).
The event saw reigning lightweight champion Islam Makhachev retain his championship by securing a unanimous decision win against featherweight champion Alexander Volkanovski.
With the high-profile win, the Dagestani is expected to take over the No.1 spot in the pound-for-pound rankings.
The Russian holds a pro-MMA record of 24-1 and with the win against Volkanovski, he has extended his win streak to 12.
