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#4. The UFC can assert its superiority over other promotions
UFC President Dana White is eager to maintain his promotion's position as the top MMA organization in the world. Thus, making other promotions look lesser than by comparison is in his and the UFC's best interest. A bout between Amanda Nunes and Kayla Harrison would be more than capable of accomplishing that.
Ben Askren's poor record in the UFC helped reinforce White's assertion that the UFC is the world's premier MMA promotion. 'Funky' was once an undefeated fighter who had won championships in Bellator and ONE, two of the UFC's rival organizations.
Similarly, Amanda Nunes' dominant victory over Cris Cyborg, the former Invicta FC world featherweight champion and current Bellator women's featherweight champion, helped strengthen the UFC's claim.
Were Nunes to defeat Harrison, the UFC would further strengthen its hold on the MMA market by convincing fight fans that all top-level fighters compete in the UFC.
#3. There is a built-in storyline
This is not the 1st time that a matchup between Amanda Nunes and Kayla Harrison has been discussed. Prior to the Olympic and world champion judoka's decision to re-sign with the PFL, the bout was one of the main lures the UFC chose to dangle in front of her.
Furthermore, Harrison has repeatedly expressed her desire to establish herself as the greatest combat sports athlete of all time: a feat she cannot accomplish without besting Nunes. Additionally, the reigning PFL women's lightweight champion was in attendance for Amanda Nunes' initial clash with Julianna Peña at UFC 269.
Perhaps most significantly, Harrison trained alongside Nunes at American Top Team, leaving the Brazilian uncomfortable and prompting her to change gyms due to the strange atmosphere caused by the situation. The built-in storyline, in addition to the competitive merits of the matchup, will render it easy for the UFC to market.
