Only success can improve the popularity of Sport in India
Much has been said and written about the sway cricket has over the Indian psyche, how cricket has grown to marginalise every other sport in this great nation.It's a simple enough reason as it were.
We are bloody good at it.
We are current world ODI champions, winners of the inaugural World T20, number 3 in Test cricket and host to the most popular domestic league in the cricketing world, the IPL.
For a country that is spectacularly devoid of sporting triumphs, this comes as an ego-boost of epic proportions.