Happy99 x Reebok Instapump Fury: Where to get, release date, price, and more details explored

The Happy99 x Reebok Instapump Fury collaboration is a striking example of how creativity and heritage can come together in the sneaker world. Happy99, known for its 3D shoe concepts on social media, has evolved into a significant design studio. This collaboration with Reebok, a well-established sportswear brand, represents a significant step for both entities.

Happy99's growth from a small project to a key player in the design industry is remarkable. Based in New York City’s Chinatown, the studio now finds itself completing a full circle with this partnership with Reebok.

The collaboration comes at a time when Reebok is expanding into the metaverse, adding a modern twist to its legacy.

The much-awaited Happy99 x Reebok Instapump Fury will go on sale on December 15 at happy99.online. On December 22, it will be available globally at reebok.com and other retailers. These sneakers, which retail for $250 USD, blend modern design with classic aesthetics.

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Happy99 x Reebok Instapump Fury will be available from December 15

Happy99 and Reebok Instapump Fury (Image via Sneaker News)

The Happy99 x Reebok Instapump Fury stands out with its two distinct colorways: “Purple/Midnight/Earth” and “Boulder Grey/Mint.” The inspiration from 1990s video games and anime is evident, creating a nostalgic yet fresh look.

The materials used – Cordura, suede, synthetic – maintain the integrity of Steven Smith's original design from 1995 while adding a contemporary flair.

Dominic Lopez, co-founder of Happy99, notes the unique design elements. The sneakers showcase a sharp silhouette paired with the Pump bladder's bubbly facade, creating a visually appealing contrast. Additionally, the inclusion of a ripstop gaiter adds height and texture, enhancing the overall design.

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A Look into Happy99 and Reebok's History

Happy99 and Reebok Instapump Fury (Image via Sneaker News)

The collaboration between Happy99 and Reebok is more than just a fusion of designs, it's a union of histories. Happy99 began as a social media side project, showcasing 3D shoe designs, and has now become a significant design studio.

Reebok, with its rich heritage in sportswear, brings a depth of experience and tradition to this partnership. Their venture into the metaverse is a leap into the future, marrying the past with the present in this collaboration.

The Happy99 x Reebok Instapump Fury honors the legacy of the Instapump Fury design by Steven Smith, a classic that has stood the test of time.

This partnership is not just about producing a new sneaker; it celebrates the evolution and potential of sneaker design, blending history with contemporary trends. The Happy99 x Reebok Instapump Fury is a testament to the power of collaboration in the sneaker industry.

Happy99 and Reebok Instapump Fury (Image via Sneaker News)

Available initially on happy99.online from December 15 and then globally from December 22, including on reebok.com, these sneakers offer a unique blend of the past and present. At $250, they are not just shoes but a piece of history and innovation.

This collaboration showcases how two distinct entities can come together to create something truly special. The Happy99 x Reebok Instapump Fury is more than just footwear, it's a symbol of how far the sneaker industry has come and a hint at the exciting directions it is headed.