BLACKPINK's Jisoo reportedly files trademark applications for her label BLISSOO under 13 categories, hinting at possible expansions

On Sunday, April 7, it was revealed that BLACKPINK's Jisoo filed trademark applications for her label, BLISSOO, under 13 categories on February 27, 2024. The application, on KIPRIS (Korea Intellectual Property Rights Info Service), was done under her real name, Kim Ji-soo, and the several categories under which she had requested to extend her label's trademark include Class 9: Photography, film, media – technical, Class 3: Cosmetics, etc.

These trademarks are the portal through which companies and brands extend their experimentation into other industries outside their domain. Given that trademark applications are often seen as a sign of embarkation or expansion of a pre-existing agency, netizens couldn't help but think that BLACKPINK's Jisoo is thinking of branching out her label BLISSOO.

However, given that trademark applications are also seen as the pre-mature stage of an establishment or project, the full-scale development of the label might not be achieved in the near future. Additionally, the direction in which the idol would like to take her company might be subjected to the changes she undergoes as a soloist and entrepreneur.

BLACKPINK's Jisoo allegedly drops hints of her label BLISSOO's expansion through her recent trademark applications

In mid-February, BLACKPINK's vocalist, Jisoo, revealed her own label, BLISSOO, a solo agency that will manage and promote her soloist schedules and projects. As per the label's official website descriptions, BLISSOO aims to transcend genres and fields. It also strives to create the idol's solo career as one that's meaningful and unique.

Most of the label's characteristics are also seen to be aligned with its CEO, Jisoo, who showcases interest in artistry, uniqueness, creativity, and connection. Therefore, BLISSOO intends to not only empower people with their releases, whether music or merchandise, but also to create a community that supports, values, and inspires one another.

While the label intrigued netizens with the fresh journey it would create for the idol, there were signs that the agency would be more than just an entertainment company. Even before the official achievements of the agency's embarkation, fans had speculations that the agency would dwell in several industries.

Moreover, BLISSOO stands as a subsidiary of her brother's company, BIOMOM Inc., a health foods company, already setting the base on its expansive nature.

Therefore, when it was revealed that the idol filed trademark applications for her label, BLISSOO, on February 22, 2024, under 13 categories, fans weren't surprised. However, the news that the company could hold several expansive aspects has left netizens both impressed and elated. Here are all the categories under which Jisoo filed trademarks for her agency, using her original name, Kim Ji-soo:

Class 3: Cosmetics
Class 9: Photography, film, media – technical
Class 14: Jewelry, watches, precious metals
Class 16: Printing, packaging, stationery
Class 18: Leather, bags, luggage
Class 25: Clothing, footwear, hats
Class 26: Accessories
Class 28: Entertainment, gaming devices, sporting goods
Class 35: Advertising, business management, and office management
Class 38: Telecommunications
Class 41: Education, training, entertainment, sports, and cultural activities
Class 43: Restaurants, Catering
Class 44: Medical, veterinary, agricultural, fishery, forestry

BLACKPINK members' solo agencies

On the other hand, other BLACKPINK members have also kickstarted their own labels and agencies following their refusal to sign a renewal contract with YG Entertainment.

While BLACKPINK as a four-member girl group decided to continue their group activities under YG Entertainment, the members did not renew their individual contracts with the agency. In November 2023, Jennie launched ODDATELIER, and Lisa rolled out LLOUD in early February 2024.

On the other hand, Rosé is in talks to also release her own label to manage her individual projects and solo schedules.

Regardless, fans hope that Jisoo soon announces her future plans for her label BLISSOO and how she aims to expand the same.

About the author

Aishwarya is a pop culture writer who covers K-drama and K-pop at Sportskeeda. After completing her Bachelor's in English and Communication Skills, she sought a job that allowed her to explore her passion, and being a K-pop and K-drama reporter felt like the ideal fit. Aishwarya has 3 years of experience under her belt and previously took on several internships in the industry that further motivated her in choosing writing as a career.

Aishwarya believes in conducting extensive research and verifying facts with the help of reputable sources to produce accurate articles. She also spends a significant amount of time on Twitter to understand how netizens are reacting to the latest trends in the industry before crafting her content.

She admires SUGA from BTS for his dedication to his work and aspires to immerse herself into the things she loves, just like him. If she could go back in time, she would jump at the opportunity to be part of ""Reply 1988,"" a K-drama set in a time when neighborhood relationships were cherished and interpersonal connections were of utmost importance. Although she loves how technology has advanced, she would also love to experience living in an era before it was invented.

When Aishwarya's not writing and reading about the latest developments in the industry, she spends her time crocheting, sketching, cycling, reading Mangas, and cooking.

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Edited by Prem Deshpande