Noshi update: What happened to Tomo Delaney’s product after Shark Tank?

Shark Tank product Noshi
Shark Tank product Noshi (Image via Instagram/@noshiforkids)

Shark Tank has been on the air since 2009 and has helped several entrepreneurs achieve their business dreams. One such product was Noshi by Tomo Delaney, which appeared on the Emmy-winning show in 2022. The product was launched in 2017, and by the time it appeared on the show, it was already selling in 370 Walmart stores.

Before his appearance on the show, Delaney had already made licensing deals with Crayola, Peppa Pig, and other kid-centric brands that allowed him to use their designs on his product. On the ABC show, Tomo Delaney struck a deal with Mark Cuban for $250,000 for 25% equity.

As per Noshi's official Instagram account, Tomo Delaney is getting ready to tell 'millennial' moms to take over the account for the next couple of weeks. In a video posted a week ago, Tomo said he had a confession to make.

"I feel a bit like a fraud. I don't think I'm the right person to be the face of Noshi organic Ketchup for kids because I'm not a millennial mom. So what I've done is I've asked a few friends who are millennial moms to do a takeover of our account over the next few days."

Shark Tank product Noshi is set to drop new flavors soon

The Shark Tank product and Mark Cuban-invested company took to social media earlier this year to introduce some of its upcoming flavors, such as 'Chick'n dip.' Some of their other flavors include organic ranch, organic ketchup, organic mustard, organic jelly, and more.

The edible products are made with natural food colorings and flavors, such as beet powder and fruit purees, and do not contain "harmful" preservatives. The idea that Delany pitched on the Emmy-winning show was to encourage children to play with their food healthily.

While in conversation with Business Insider, Mark Cuban and Tomo Delaney opened up about the product. Tomo opened up about his wife's illness and said that the ABC show came at the right time.

About the inspiration behind his product, Delaney said that he would spend hours "trolling" grocery stores to feed his children since they were picky eaters. He said that a family friend suggested something like his product, and it was a "lightbulb" moment.

"Freya getting sick has affected the growth of the company because I've been at home looking after the kids. Making them happy, keeping Freya healthy, and trying to run the business has been very tough. Launching a company is hard even when you don't have a wife who can't get out of bed, taking care of your kids' mental health and trying to protect them from the worst parts of it."

The Shark Tank entrepreneur further said that he and his family were living on "Freya's comfortable salary." Once she fell sick, they had to assume that she may never work again, and Delaney had to "succeed."

About investing in Noshi, Mark Cuban said that he thought it was a "great product with a great opportunity." The Shark Tank shark added that he appreciated that Tomo was a "compassionate capitalist."


What happened to Noshi on Shark Tank?

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During his 2022 appearance on the ABC show, Tomo asked for a $250,000 investment in exchange for 17% equity. However, when he opened up about the numbers, the sharks believed that Noshi had "terrible numbers."

They told the entrepreneurs that his cost per unit was too high, and Tomo Delaney explained that he wanted to use the funding he would receive through the show to buy a machine that would bring his cost per unit to $0.60.

While other investors thought the product would fare better as a novelty item, Mark Cuban offered $250,000 for 25%, and Delaney accepted.


Episodes of Shark Tank are available to stream on ABC.

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