Write an Article

6 corporates who have helped in the development of sport in India - Slide 6 of 6

A look at how corporate India have played a role in the development of sports

Sunil Chettri in action for Bengaluru FC

Sport in India is often marred by controversies and so, often we hear a lot more about the wrongs than the rights. However, one look at reality and it tells us a slightly different story.

The grassroots which are much-talked in any sport has always been an area of focus for India and some of the big cooperate giants, over the years, have played a crucial role in identifying some future stars.

Here are 6 firms who have helped in the development of sport in India:

Note: A few other firms who didn't make the cut were Coca-Cola, Star Sports and Indian Railways.

#6 IDBI Federal Life Insurance

Previous Slide 6 / 6

Jeff Thomson with Dilip Vengsarkar

The IDBI Federal Life Insurance are perhaps are a new entrant into the world of sports, but already seem to be heading in the right direction. The last year 12 months has seen them host marathons in various cities across India and as recently as last month, they also staged the second edition of the Kolkata marathon.

The firm has also made a foray into cricket, by launching a bowling foundation in association with the Karnataka State Cricket Association(KSCA) as well as the Mumbai Cricket Association(MCA) and also roped in former Australian pacer Jeff Thomson along with former India cricketers Roger Binny and Raghuram Bhatt.

 

 

Previous Slide 6 / 6

Recommended
Real Madrid to face rivals Atletico in Champions League semi-finals
Real Madrid to face rivals Atletico in Champions League semi-finals
Real Madrid will face familiar foes in the Champions League semi-finals after drawing city rivals Atletico Madrid.
Dipa Karmakar, Sakshi Malik and Sharath Gayakwad named in Forbes Under-30 super-achievers
Dipa Karmakar, Sakshi Malik and Sharath Gayakwad named in Forbes Under-30 super-achievers
India is behind China (76 nominees) in the list, with 53 achievers.
Button to replace Alonso for Monaco Grand Prix
Button to replace Alonso for Monaco Grand Prix
As expected, Jenson Button will make his Formula One return in Monte Carlo in the absence of Fernando Alonso.
If comic book superheroes came to a sports field near you
If comic book superheroes came to a sports field near you
If comic book superheroes decided to hang up their boots and instead focus on a sporting career, what would they excel in?
Indonesia aims to wrap up Asian Games preparations by year-end
Indonesia aims to wrap up Asian Games preparations by year-end
Figure skating - Virtue and Moir cap comeback with third world title
Figure skating - Virtue and Moir cap comeback with third world title
Figure skating - Virtue and Moir once again thrive in coach-share environment
Figure skating - Virtue and Moir once again thrive in coach-share environment
Depression - the unseen pain in Indian sports
Depression - the unseen pain in Indian sports
Alan Shearer and an elite sports psychologist spoke to Sportskeeda.
Red Bull Mind Gamers host the first-ever Escape Room World Championship in Budapest
Red Bull Mind Gamers host the first-ever Escape Room World Championship in Budapest
Tania Sachdev is one of the Red Bull Mind Gamers Specialist and commentator at the Red Bull Mind Gamers Finals in Budapest on 25th March.
Bridgestone goes from Olympic rookie to IOC model
Bridgestone goes from Olympic rookie to IOC model
After record breaking box-office success, Aamir Khan to be a part of Dangal 2 in late 2018?
After record breaking box-office success, Aamir Khan to be a part of Dangal 2 in late 2018?
According to sources, the film could be based around Vinesh Phogat.
2K 1
NASCAR at Phoenix: Joey Logano foils Kyle Busch's winning bid; Ryan Newman swoops in for upset
NASCAR at Phoenix: Joey Logano foils Kyle Busch's winning bid; Ryan Newman swoops in for upset
Kyle Busch didn't win Sunday's Camping World 500 at Phoenix Raceway. Blame Joey Logano.
Watch: Austin Dillon goes for retaliation, hits Cole Custer's car under caution
Watch: Austin Dillon goes for retaliation, hits Cole Custer's car under caution
Next time Austin Dillon feels like he got wrecked he should take the Kyle Busch approach instead of retaliating during a race.
Monaco star Mbappe given maiden France call-up
Monaco star Mbappe given maiden France call-up
Kylian Mbappe will look to take his free-scoring Monaco form on to the international stage after being called into the France senior squad.
IOA considering launching a bid for 2022 Commonwealth Games after Durban stripped
IOA considering launching a bid for 2022 Commonwealth Games after Durban stripped
Durban was stripped off 2022 Commonwealth Games and India might fancy making a bid.
Watch: Kyle Busch bloodied in fight with Joey Logano after Kobalt 400
Watch: Kyle Busch bloodied in fight with Joey Logano after Kobalt 400
It took only three races for our first fight of the 2017 NASCAR season.
Kevin Harvick wrecks out of Kobalt 400, rips NASCAR's medical response
Kevin Harvick wrecks out of Kobalt 400, rips NASCAR's medical response
Kevin Harvick will not record another win at Las Vegas Motor Speedway.
Top 10 Indian sportswomen
Top 10 Indian sportswomen
Taking a look at the top 10 Indian sportswomen on International Women's Day.
Massa fastest as testing resumes in Barcelona
Massa fastest as testing resumes in Barcelona
TAL Match Reports: Gameweek 11 Division 3
TAL Match Reports: Gameweek 11 Division 3
Jain spoil BCFC's 'Perfect' Party while Sunday Boys finish second in the table!
Fetching more content...