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#2 Virat Kohli - Indian, 25, Cricket (13)
Virat Kohli is the definition of a complete 21stcentury cricketer. Kohli has a classical approach but with much contemporary bite. Over the past year or so, the 25-year-old has established himself as one of the premier batsmen in the world. Some experts are even predicting that he may soon pull away to be in a class of his own.
After the retirement of Sachin Tendulkar, Kohli is the man who an entire nation tunes in to watch. And with the a World Cup defence in Australia and New Zealand coming up next year, the hype and expectations on Kohli will only build further. He seems to connect more with the younger lot of Indians.
He endorses things from Nestl chocolate to Clear shampoo to Adidas, with whom he signed a record endorsement deal in September. Cricket may be mainstream in only a few countries, but the numbers in those mainstream countries alone are enough, especially considering the vast market size in India. Kohlis mass appeal in such a context is truly top notch
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