Top 10 most influential sports brands in the world
Licensing.biz have complied a list of the most influential sporting brands in the world with respect to licensing. Here are the top 10:
10. Arsenal and Premier League:
In joint tenth place, we have Arsenal and the Premier League, the football league in which the North London club are a part of. Arsenal are one of the top clubs in European football at this moment with a fan base that exists all across the planet. The Gunners haven’t enjoyed much success over the last eight years but they look like going places this season after the marquee signing of Mesut Ozil.
On the other hand, the English Premier League which was founded just over 20 years ago has changed the face of football in England. The Premier League is broadcasted in over 200+ countries, which makes it the most popular football league in the world.
For years, Tour de France has been one of the most followed sporting events in the world. Despite negative publicity in the recent past because of a number of doping incidents, die hard fans of the bicycle race have stayed loyal and followed the sport come what may. Such is the popularity of the event that European countries other than France have also hosted parts of a race over the years, with the 2014 Tour de France set to begin in the county of Yorkshire in England.
7. Chelsea and the NBA
Two different sports and two different countries but Chelsea and the National Basketball Association cannot be separated and are tied at the seventh place. Chelsea are one of the most successful football clubs over the last decade. Since Roman Abramovich took over the club in 2003, the club has won 3 Premier League, 1 Champions Leagues, 4 FA Cup and 2 League Cup titles.
The NBA is the highest rated franchise-based sports event on the list. Started after the completion of World War II in 1946, the basketball league has grown from strength to strength since. The NBA enjoyed a great deal of popularity in the 1980s and 1990s when Michael Jordan was at the peak of his powers. If we take the average salary of sports personalities into consideration, then NBA players are the most paid sports athletes in the world.
6. FC Barcelona
It’s fair to say, on the pitch, Barcelona have been the best football team over the last five years. Since Pep Guardiola took over the managerial reigns at the Nou Camp, the club won 3 La Ligas, 2 Copa del Reys and 2 Champions League trophies in just four years until he took a sabbatical in 2012. The Catalans added another league title to their collection in 2012-13 under the management of Tito Vilanova. Barcelona are also the most followed football club on social media and have Lionel Messi, a four-time Ballon d`Or winner, who is one of the most marketable sportsmen on the planet.