Bangalore, August 19, 2016: USHA International, one of India’s leading consumer durables company, is the first company to promote Ultimate in India. Taking forward this strong commitment, USHA has announced the ‘USHA Bangalore Ultimate Open 2016’ in association with UPAI (Ultimate Players Association of India) starting August 19, 2016. This is the fourth year in a row that the company will be supporting this tournament.
USHA Bangalore Ultimate Open is a three-day tournament slated between August 19 & 21, 2016 and will take place at Mysore University Ground, Mysore. A total of 34 teams from 11 cities will be participating in the tournament.
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Speaking about the event, Ms. Komal Mehra, Events Head, Usha International said, “USHA’s collaboration with Ultimate in India is a part of our larger effort in promoting sports, health and active lifestyle among people because at Usha ‘we care’. It blends perfectly with the USHA brand ethos ‘Play’.With Usha’s continued support for four years, the tournaments have seen increased participation andUltimate has established itself as a global sport, with the International Olympic Association recognising it. We aim to reach the crux of this sport by organizing rural sports out-reach initiatives across India.”
Ultimate has been gaining huge popularity in India. Recently, India sent 4 teams to compete at the World’s Ultimate and Guts Championship (WUGC) 2016 in different categories – Men’s Open, Women’s Open, Mixed and Masters. USHA has always been supportive of numerous sporting initiatives in the country like Marathon, Cricket, Ladies and Junior Golf, Football etc.
