DJ Hed says he spoke to Kendrick Lamar and "this sound, tempo, energy isn’t going anywhere" amid Drake's accusations against UMG

DJ Hed shared his take on the ongoing drama between Drake and Universal Music Group, in which the rapper had filed a petition against the company on Monday, November 25, 2024. He'd posted two tweets which eventually garnered much traction on social media.

In the first tweet dated November 26, 2024, DJ Hed wrote:

"I would’ve respected the legal actions a lot more had he not dropped another record AFTER. You can’t be a bully, swing on someone. They swing back harder. You attempt to shoot, the gun jams. You prosecute for assault 😂."

In another tweet that Hed uploaded on November 27, 2024, he wrote:

"I did speak to bro but I’m not speaking for him when I say this. This sound, tempo, energy isn’t going anywhere anytime soon. If you’re not a fan of our culture, it’s going to be a long 4 years for you..."

The tweets came after Drake accused UMG of favoring Kendrick Lamar during their much-talked-about beef earlier this year. According to the Canadian rapper, the company's assistance of bots boosted the viewership of the tracks that Lamar released, especially Not Like Us.

As for Lamar, his latest album GNX, released on November 22, 2024, is reportedly a follow-up to Kendrick Lamar's fifth studio album Mr. Morale & the Big Steppers, which was dropped in May 2022. Some of the songs from the new album, like Wacced Out Murals and Squabble Up have become quite popular by now.

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Drake's lawyers claimed that they attempted to talk it out with UMG in private, however, it didn't help and thus the petition was filed

Months after the sensational beef between Drake and Kendrick Lamar, the Canadian rapper is now targetting Universal Music Group, a company with whom he had worked all his life. In the filing, while Drizzy had mentioned Spotify, the primary accusations have been directed towards UMG.

The rapper's lawyers also argued that the company didn't want to take any accountability for the alleged misconduct. The petition is, however, yet to be converted to a full-fledged lawsuit. As per reports by BBC, Drake's lawyers further claimed that UMG tried to hide their "schemes."

According to them, the company even fired people who were presumed to have been loyal to Drake. The lawyers added:

"Streaming is a zero-sum game. Every time a song breaks through, it means another artist does not."

They then concluded that the schemes that made Kendrick Lamar's tracks trending led to Drizzy facing financial losses. A spokesperson for UMG had, however, declined all the allegations made and even described them to be "offensive and untrue." The spokesperson additionally stated:

"We employ the highest ethical practices in our marketing and promotional campaigns. No amount of contrived and absurd legal arguments in this pre-action submission can mask the fact that fans choose the music they want to hear."

Following the first petition, Drake dropped a second one accusing UMG of defamation, as per reports by CBC News. The second petition claimed that the company could have paused the release of Not Like Us, in which Kendrick Lamar "falsely accusing him [Drake] of being a s*x offender."

The legal drama began shortly after Kendrick Lamar released his sixth studio album. No further information about the petition has been made available as of now.