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On Thursday, July 18, 2024, Rihanna took to her social media accounts to announce Fenty Beauty as a premium partner of the Olympic and Paralympic Games scheduled to be held in Paris in 2024.
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The Diamond hitmaker shared visuals on Instagram and X, of herself and an animated Fenty Beauty lipstick holding hands amidst the backdrop of the Eiffel Tower and the Olympic rings.
The Fenty Beauty mogul captioned the post:
“Tried to tell yall….we outside all 2024!!! PROUD to announce that @Fenty Beauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024."
More details on Rihanna’s Fenty Beauty partnership with the Olympic and Paralympic Games 2024
Fenty's partnership follows LVMH, Fenty Beauty's parent company, becoming a premium partner of the Paris 2024 Olympics and Paralympics. Announced in July 2023, LVMH stated that the partnership aligns with their mission of crafting dreams.
According to the company’s official statement:
“LVMH’s partnership with Paris 2024 is both exceptional and highly creative. It has been shaped by something that makes the heart of LVMH and its artisans beat faster than anything else: creativity. Creativity is the cornerstone of LVMH’s contribution to these Olympic and Paralympic Games, marking a memorable milestone in our history.”
As a result of LVMH’s premium partnership with the Paris 2024 Olympics and Paralympics, brands such as Fenty Beauty, Louis Vuitton, Hennessy, and Sephora, under its umbrella, will contribute significantly to the games.
According to reports, Fenty Beauty products will be given to each medal bearer at the games. The brand would also foster athlete appearances, beauty tutorials, and interactive fan sessions.
Chaumet will handle the design of the medals, Moet Hennessy wines and spirits will also be available for guests, while Louis Vuitton will design the medal and torch trunks for the event.
Sephora will partner with the games for the Olympic Torch Relay and provide 50 shops in 46 French towns on the route of the event’s Olympic flame.
The Paris 2024 Olympic Games will be held from July 24 to August 11, with the opening ceremony on July 26 featuring a performance by Celine Dion. Athletes from 206 countries will compete. The Paralympic Games will take place from August 28 to September 8, 2024.
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