"Speed is literally a marketing machine": Fans react to IShowSpeed reportedly appearing in a Chinese ad for a yogurt drink

A clip from a Chinese advertisement for a yogurt-based drink featuring American YouTuber Darren "IShowSpeed" has been making rounds on social media after viewers shared it on April 30, 2025. The ad came weeks after Speed returned from his IRL China tour, visiting several cities in the country from March 24 to April 7.

During the tour, IShowSpeed was hailed by viewers from around the world for the way he portrayed Chinese culture. He also went viral on the local social media websites such as Douyin, with the government also posting about his livestreams on their social media.

His popularity in China seems to have led him to star in an ad for a yogurt-based beverage for Labor Day, and the clip has garnered a lot of praise from his fans.

Expand Tweet

One user lauded the YouTuber for being so marketable in foreign countries.

"Speed is literally a marketing machine a true entrepreneur business man," wrote an X user.

Some praised the ad for including snippets from IShowSpeed's viral boradcasts from China.

"Insane creativity and arrangement to make this ad happen, bruh is literally on the other half of the planet," said a fan.

One user wished the streamer a happy Labor day.

"You’re unstoppable, Speed This Chinese ad is fire happy Labor Day," wished a fan.

The ad has also led some to reiterate claims that IShowSpeed is spreading Chinese government propaganda, something that the streamer's team has categorically denied.

"Still doing ccp campaigns," claimed an X user.

"Bro is far gone," wrote another.

China thanked IShowSpeed with billboards in Changsha after the YouTuber's last IRL livestream in the country

IShowSpeed's 2025 Asia Tour in March and April saw him go live from the streets of many Chinese cities such as Shanghai, Chongqing, Beijing, and more. His last stop in the country was in Changsha before the he flew to Mongolia for the last leg of his tour.

After his last stream in Changsha, several billboards featuring IShowSpeed's likeness were seen in the city, thanking the streamer for his visit and showcasing the country's culture to his audience worldwide.

Expand Tweet

The YouTuber is currently back at home in North America, and fans are eagerly waiting for him to announce his next IRL tour.

About the author

Richik has been specializing in streamer content at Sportskeeda for over 2 years. He also manages a group of writers who craft relevant news and features about content creators on platforms like Twitch, Kick, and Rumble. Prior to Sportskeeda, he interned at The Ken and worked as a reviewer at Blacksof where he fact-checked educational content.

Richik’s love for writing, researching, and archiving, along with his inquisitive nature and longstanding love for video games led him to pursue a career as a gaming journalist. He relies on primary sources for accurate information and ensures that his drafts are proofread, fact-checked, and well-researched.

As a child, Richik spent many a summer vacation playing the 1994 Road Rash with his cousins. Although more of an FPS and open-world fiend now, Richik enjoys single-player RPGs with compelling storytelling, such as The Last of Us franchise, and regularly teams up with his friends to play multiplayer titles like Valorant on PC.

Richik enjoys watching streamer and former esports athlete Shroud, and also finds inspiration in MrBeast's journey to become one of the most well-known content creators worldwide. Interviewing English-Somali YouTuber Sharky, a member of the renowned Beta Squad, was a career highlight for him.

When not writing, Richik likes to read, watch a movie or a game of football.

Know More

Edited by Richik "anarkiddie" Bhattacharya