What is MrBeast Zaxby box?

YouTuber Jimmy "MrBeast" has launched a new Zaxby's meal box, which is co-designed by the creator and includes his own new Feastables chocolate bar. The box hit Zaxby's stores on May 16, 2024. Further, customers can find the special box available in the online and in-app store catalog.

The box includes items that have been "hand-selected" by Jimmy, including hand-breaded Chicken fingers, Crinkle Fries, Fried White Cheddar Bites with Ranch, Texas toast, signature Zaxby's Zax sauce, and a small drink alongside the freshly formulated Feastables milk chocolate bar.

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MrBeast launches new meal box in collaboration with Zaxby's

The meal box contains a Feastables milk chocolate bar (Image via Zaxby's)

Zaxby's is an American fast food chain of restaurants, that offers fried chicken, salads, sandwiches, and other products in over 900 locations all over the United States, specifically in the Southern States.

The MrBeast collectible box showcases the signature Zaxby colors alongside the Jimmy's Feastables logo. It is going to be available for a price of $12.99 for a limited time within participating stores. In a press release, Jimmy cited his childhood affiliation with a local Zaxby's in Greenville, North Carolina as being a motivating factor in his choosing the brand to accompany his chocolate bar. He stated:

"I grew up going to Zaxby’s, so when we started talking and decided to create the MrBeast Box, I knew it would be perfect to include my new Feastables bar.”

Keeping their partnership alive, Zaxby's and Jimmy have also revealed their plans to collaborate for video integrations as well as content creation for social media platforms in the future. For calorie-conscious consumers, the MrBeast meal box is reported by Zaxby's official website to have between 1820 to 2150 calories.

In the release press, Zaxby's chief marketing and strategy officer, Patrick Schwing called Jimmy "the perfect partner," mentioning mutual admiration and dedication as the binding factors bringing them together. He stated:

“Just like MrBeast’s dedicated fan base, Zaxby’s guests keep coming back to see how we’re raising the bar on quality... As a long-time fan of the local Zaxby’s in Greenville, Jimmy is the perfect partner. Zaxby’s and MrBeast are bonded by mutual admiration, small-town roots and dedication to our craft."

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This collaborative meal box is the latest addition to the list of business moves Jimmy has been making in the food industry. The creator's Feastables bars had taken major supermarket chains like Walmart and Target by storm, causing fans to buy the bars until shelves were empty.

The bars are available in a variety of flavors, such as Milk Chocolate, Peanut Butter, Milk Crunch, Peanut Butter Crunch, Almond, Dark Chocolate, and Dark Chocolate Sea Salt.

Addressing subsequent issues related to restocking the bars, the creator had previously personally visited stores to ensure the availability of the bars for fans. Further, Jimmy had to go as far as to purchase and set up new factories for producing the bars to keep up with the extensive demand.