"Wilson is light-years ahead of Nike": Caitlin Clark fans mock sportswear giant as Fever superstar sends inspiring message in eye-catching new ad

A little over a year ago, Caitlin Clark inked a deal with "Wilson" to put together her own line of signature basketballs. Amid news regarding an expansion to her collection, fans online have used this as an opportunity to jab at another industry giant.

On Monday morning, Wilson put out a press release announcing a second edition to Clark's signature line. It will feature four new basketballs, each with its own theme and design put together by the WNBA star.

Along with the press release, Wilson released a new ad to help promote the newest products in their partnership with Caitlin Clark. The video features her working out in an empty gym with a rack full of the new basketballs.

Once the clip hit social media, fans instantly started buzzing about it. They mainly sounded off on how Nike continues to drop the ball when it comes to making the Indiana Fever star as a feature athlete.

Fans applauded Wilson for going above and beyond to help grow Clark's outreach to basketball fans everywhere while imploring Nike to do the same.

Days after she was selected with the top pick in the WNBA Draft, Nike inked Clark to a deal worth nearly $30 million over eight years.

Ex-Nike employee sounds off on how Nike has mishandled Caitlin Clark since signing her

WNBA fans are not the only ones who are displeased with how Nike has underutilized Caitlin Clark. Last week, an ex-employee went on a long social media rant about how they aren't doing enough with the emerging superstar.

Jordan Rodgers starts off the video by stating he worked within Nike's marketing department for over a decade but has since departed. From there, he sounded off on the iconic brand for how little they've helped promote one of the biggest mainstream stars in sports right now.

Rodgers, like all other fans, understands that Caitlin Clark is a big name who needs to be pushed to the masses. Understanding the power Nike can have in this, he wants them to follow suit with her other brand partners like State Farm and Gatorade.

Nike does have plans for its partnership with Clark, but nothing in the immediate future. The two sides are working on a signature shoe, and the Fever star is getting a pair of her own player exclusives.

About the author

Kevin McCormick is a basketball writer at Sportskeeda with over four years of experience in journalism and a bachelor's degree in Sports Management Marketing from Holy Family University.

Kevin has worked with various notable outlets throughout his career, including 97.3 ESPN, ClutchPoints, Heavy Sports, and Sports Illustrated/FanNation, before joining Sportskeeda in March 2022.

Specializing in NBA and WNBA coverage, Kevin's passion for basketball stems from his hometown team, the Philadelphia 76ers. Among his favorite players are Kevin Durant, Chet Holmgren, and Steph Curry, while his all-time favorites include Magic Johnson and Larry Bird.

Kevin holds Coach K in high regard for the large input he's had on the game helping mold players across multiple generations. Kevin believes the iconic rivalry between Larry Bird and Magic Johnson helped elevate the league to its current status.

Through his writing, Kevin provides in-depth analysis and insights into player and coach quotes. He prioritizes sourcing information from credible and reliable outlets.

Kevin enjoys reading, aiming to finish at least one book per month, and he is a big fan of music.

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