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Devin Haney signed with a new massive sponsor ahead of his upcoming boxing match.
In December 2015, Haney ended his amateur boxing run and made his professional debut, defeating Gonzalo Lopez Rodriguez by first-round TKO. Since then, 'The Dream' has added thirty more wins, including 14 inside the distance.
Haney's last four fights solidified him as one of the most talented boxers on the planet, as he defeated George Kambosos Jr x2, Vasyl Lomachenko, and Regis Prograis. The 25-year-old previously held the undisputed lightweight world title before moving to super lightweight, where he now has the WBC throne.
Who sponsors Devin Haney?
Devin Haney hasn't broken into the mainstream of all major sports. With that said, 'The Dream' is highly respected in the combat sports world, as he's taken several risky fights to accomplish greatness at a young age.
Haney's primary sponsor over the last few years has been C4, a well-known energy drink. The 25-year-old has showcased the partnership with several social media posts and in-person appearances advertising the product.
The reigning WBC super lightweight world champion announced last month that he added a new sponsor to his team - PRIME. The sports drink promoted and founded by Logan Paul and KSI has made a significant splash in the sports world by signing big names like Patrick Mahomes, Erling Haaland, Aaron Judge, Terence 'Bud' Crawford, Israel Adesanya, and more.
It should be noted that Haney could have other sponsors, but PRIME and C4 are the primary partners that he's showcased on social media.
Devin Haney's opponent throws shade on his new sponsorship
On Saturday, April 20, Devin Haney will defend his WBC super lightweight world title against Ryan Garcia. During the fight buildup, Garcia generated attention by showcasing questionable antics on social media. He also tried to get into Haney's head by saying this on X about the latter's new sponsorship with PRIME:
"The difference between alcohol and prime is one says it can kill you the other claims it's healthy meanwhile it's killing you."
In April 2023, Garcia suffered his first professional boxing loss against Gervonta 'Tank Davis. Eight months later, 'King Ryan' returned and bounced back by knocking out Oscar Duarte. He now looks to silence the doubters by pulling off a massive upset against Haney inside the Barclays Center.
Watch the latest faceoff between Haney and Garcia below:
