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Alicia Fox has been a part of the company for quite a while alongside Natalya. After her short title reign in 2010, Fox began scrambling for relevance in women's division. Her move-set improved and her ring presence became sound over the next few years which led to fans voicing their support for Fox to be pushed again, this time under a 'crazy gimmick', in 2014. Although Fox was active throughout the Women's Revolution, the company began focusing more heavily on the much newer talents from NXT.
With the arrival of Asuka and Ronda Rousey, Fox might be an afterthought for fans when they think of the women's division. Her sudden injury (surprising since she never gets injured) during Royal Rumble and Wrestlemania season in 2018 certainly did not do her any favours.
However, there is a reason the company has kept her for so long. She has a good backstage reputation, was a model-turned-wrestler who has respect for the business, can put up great matches if given the opportunity, is well known because of her time at Total Divas, is a great seller, and people seem to be invested in the crazy gimmick. These are the ways Fox can insert herself as one of the top female veterans in the company:
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#7 Draft to Smackdown
'The Land of Opportunity' has done wonders for its Superstars. Feuds with Carmella, Natalya, Charlotte, the Riott Squad and Becky Lynch would put her back in the title picture. Between 2016- 2017, while she was a member of the RAW roster, she missed out on big opportunities like the first-ever women's Hell in a Cell match in 2016, the Falls Count Anywhere Match on Smackdown between Nikki Bella and Natalya, as well as the two MITB Ladder Matches featuring the Smackdown women's division.
Her arrival on Smackdown would lead her to being constantly featured on a weekly basis, building her own character as well as the women's division there (which is looked as an afterthought to the RAW women's division).
Be it experienced wrestlers like Naomi, Natalya or Ruby Riott, or even less experienced wrestlers like Lana or Carmella, all of them have been involved in high profile matches for the Women's Championship. Watching Fox take part in the next MITB match under her 'crazy' gimmick would be interesting for the viewers to watch and great for her career.
#6 Win fan support in NXT
Going back to NXT can make or break a wrestler. When looking at the Women's division- it did not do any wonders for Cameron (who despite improving in the ring was released from her contract). Emma and Eva Marie were, however, brought back to the main roster and heavily featured as a part of the women's division.
Fox's arrival in NXT with a new attire, a new hair-do (perhaps Storm's short silver hair in X-Men) and a locker-room leader gimmick can definitely catch fan attention. Fans would either not take to her or heavily support her, but that all boils down to her performance as a competitor.
Fox has steadily improved in the ring, and fans would actually get to see how she's grown as a wrestler. This might eventually lead her to return to the roster and have high profile feuds with the likes of Sasha Banks and Charlotte.
#5 Form alliances
Fox could do well with a tag partner. Aligning with the high flying Naomi (who also has a dancing background), a heel like Carmella, NXT wrestlers like Bianca Belair, or even form an alliance with women who held the Divas Championship (The Bellas, Natalya, Mickie James and Maryse are still around).
This angle would make for a legitimate storyline if narrated properly. With rumors of the upcoming Women's Tag Team Titles, a stable with one of the veterans from the past might put Fox back up in the contention for Championship gold.
#4 Character Building
Fans can't relate to Alicia Fox. But here's the catch - it's all because of the meaningless storylines she's put into. Without a director or good plot, you can't expect movie characters to have substance. Creative needs to realize that too many face-heel turns won't help the cause either.
By being featured as a serious competitor instead of a goofy nut-job on live TV, fans might be more incentivized to support her.
They got a glimpse of her personality during Total Divas as well as during Lilian Garcia's podcast (which was received well by the internet community). The company could develop her character more by using real-life incidences to advance her storyline, something that could be facilitated through a return on Total Divas in 2018.
Another way to rebuild her character is to get rid of her awful entrance music. You cannot expect fans to take someone with the Pa-pa-party song seriously. Her older theme songs were much better.
#3 Expand moveset
Fox has a great moveset and has really come far as a wrestler. Some of her notable moves include the Scissors Kick and Big Boot, as well as one of the best Northern Lights Suplex in the company.
Fox is a high-flyer. She hasn't been featured as one, but if given the opportunity can do some great stuff. Promos featuring her doing a Moonsault have often aired on the WWE Network.
Superstars like Bayley, Sasha Banks and Charlotte have prospered in the division because of their unpredictable moveset and stellar performances. By performing moves like Suicide Dives and Moonsaults, Fox would catch fans off-guard, win their support and get wrestling critics talking.
#2 Gaining fan support by voicing opinion more
One of the main reasons Fox has stayed in the company for so long is because of her good backstage reputation. She blends into any role that is given to her - as a heel, a face or a crazy person.
Most recently, when she voiced her opinion about not having her own merchandise as well as revealing her feelings about her role in WWE on Lilian Garcia's podcast, fan support started pouring in.
By being more interactive on social media, she would definitely get the WWE Universe to rally behind her again. Rusev often aired his frustrations about WWE Creative subtly on Twitter, which eventually led to fans rallying behind him as an overlooked Superstar.
This eventually led to WWE management being pressured into placing him from the mid-card to more high profile feuds against the likes of Roman Reigns and Randy Orton.
The birth of the 'Rusev Day' gimmick can be said to be a result of his persistence, which culminated in him being put back in the US Championship title picture for WrestleMania 34.
Expressing frustration on social media however, must be done within a limit, since it hasn't gone down well with certain wrestlers who were not wise with their choice of words. It worked well for Rusev, it could work well for Fox!
#1 Improve mic skills
Alicia needs to work on the mic. Period. Perhaps her trying to sound childish and cute on the mic might be a true representation of her bubbly personality in real life, but you don't see the top females do that.
A classic example of being great on the mic, while being not that great a wrestler is Alexa Bliss. She has been heavily pushed as the leader of the RAW women's division because her work as a heel is so good, that it feels real.
Fox can definitely play the crazy gimmick well (see her angle with Noam Dar) as well as the serious wrestler too (her days as Divas Champion). Being a little less ditsy on the mic can take you a long way!
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