#2. Shouldn't have offered a contract: AEW doesn't need Brock Lesnar to grow
AEW never needed to sign Brock Lesnar. Although AEW has received a lot of flak for signing released and departed WWE talent, they've done well to develop some of their homegrown stars.
Darby Allin, CM Punk's first AEW opponent, is perhaps the best example of the company developing homegrown talent. While solely focusing on homegrown talent isn't good, neither is constantly signing superstars from WWE.
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There has to be a balance in between, and so far, AEW seems to be doing ok with that. When looking at the women's division, there isn't a big presence of former WWE stars, with Tay Conti being one of the main exceptions.
AEW has never needed Brock Lesnar and they don't need him to grow. One could argue that by signing Brock Lesnar, AEW is simply doing everything they can to one-up WWE.
But would Brock Lesnar be integral to AEW programming? How would he fit in when they have a roster of full-time superstars doing well enough by themselves?
A top WWE star is missing in action