3 Reasons why AEW should have offered Brock Lesnar a contract and 2 they shouldn't have

#2. Should have offered: Brock Lesnar would have been huge for TV ratings and marketability

The BEAST is BACK!Relive @BrockLesnar's most jaw-dropping returns👇 pic.twitter.com/BHlFWPBDej

— WWE (@WWE) August 26, 2021

With Brock Lesnar, it's all about playing the long game. Brock Lesnar, even if he signed with AEW, may not have been their key star in the long run. That makes a lot of sense, but it's important to utilize Brock Lesnar as much as possible while he's around.

Brock Lesnar can be a legitimate ratings draw and valuable to AEW's marketability in the long run. He could attract viewers that become long-term fans even when he's gone.

It's like a big sports team having a major star. Even if he/she doesn't fit into their system or style of play, their value goes beyond what they offer on the pitch. Marketability is key.

When AEW has Brock Lesnar on their posters and in the forefront, it would automatically lead to more negotiation power in terms of sponsorship deals, tie-ups, and most importantly - broadcasting rights.

Wow! A 5-year deal worth more than $1 billion for WWE Smackdown Live to air on Fox. That's $205 million annually and a three-fold increase over what NBCUniversal is currently paying WWE to air SmackDown on its USA network. https://t.co/xIsi905thc

— Arash Markazi (@ArashMarkazi) May 21, 2018

Broadcasting rights revenue has been WWE's gold mine in the last decade and for AEW, having Brock Lesnar would have strengthened their brand significantly.