3 Reasons why AEW should have offered Brock Lesnar a contract and 2 they shouldn't have

#1. Shouldn't have offered a contract: Would Brock Lesnar truly be a value-for-money investment?

It's a bit tricky to finance a move for Brock Lesnar to AEW. Although Tony Khan isn't exactly short of cash, he still has to think of the long-term finances of his business. There is an "upper-tier" crop of talent in AEW including Chris Jericho, Jon Moxley, Kenny Omega, Cody Rhodes, among others, who earn in the millions.

Brock Lesnar will demand a salary well over that. There's a lot to take into consideration when offering Brock Lesnar a lucrative contract. Sure, there is a big chance that it can help boost AEW's ratings and marketability, but what if it doesn't?

Signing Brock Lesnar is a huge gamble for AEW. They can only spend as much as they're willing to lose. Admittedly, the reward can be a lot sweeter, but there were a few years in between where Brock Lesnar wasn't a big difference-maker to the ratings.

He was the most active part-timer on the WWE roster, so perhaps his aura wore down. When looking at Goldberg's 2016 return for instance, it was an instant difference-maker as he wasn't seen on WWE TV for 12-and-a-half years.