Who can make money from Fortnite Creative 2.0? Map monetization explained
With Fortnite's Economy 2.0 going live, several players are asking, "Who can make money from Fortnite Creative 2.0?" While the method that content creators make money in-game with hasn't changed drastically, it's bound to affect island creators in a huge way.
In Creator Economy 1.0, the Support-A-Creator Device was the only means to earn revenue in-game. Following the recent update, this has been removed, with a new system being implemented. In Economy 2.0, payouts will be made based on player engagement.
Epic Games is returning to its roots as an affiliate marketing program. Payouts (40% that's kept in reserve for creators) will be shared with island creators based on their maps' popularity and retention. That said, everything is now based on metrics and traffic.
Fortnite Creative 2.0 will allow creators to earn revenue based on certain parameters
With Creator Economy 2.0 in effect, island creators are no longer at the mercy of their SAC. While many creators will consider this to be a bad move, Epic Games sees things differently. According to them, with the SAC Device removed from creator islands, the experience can now be focused on gameplay and fun.
This will allow creators to focus on creation rather than monetization. That said, this doesn't mean that the island creator's Support-A-Creator code is invalid. They can still be used in the Item Shop, with a certain percentage of revenue going to them as payouts.
However, judging by the fact that SAC Devices will no longer be available on creator islands, payouts based on metrics will become the new norm. This is based on the fact that the visibility of SAC codes will be extremely low and limited to social media platforms. On that note, here are the two parameters that island creators will have to keep in mind to earn revenue:
- Player Popularity
- Player Retention
"Player Popularity" will take two factors into consideration: Attracting new players and re-engaging lapsed players. In short, the more new players that visit a creator island, the better. Furthermore, the number of returning players will contribute to this parameter as well.
On the other hand, "Player Retention" will take into account how often players return to the creator island. This is based on day-to-day and week-to-week interactions. The more often players return, the better indication of compelling and consistent gameplay.
While these two parameters/metrics will be used as a basis for payouts to island creators, Epic Games does mention that this is subject to change. Over time, the 'tracking metrics' will change based on creator and player feedback.
Lastly, the amount of revenue that creators can earn will be based on a distribution or 'prize-pool' sort of system. Real money spent on Fortnite, purchases of V-Bucks, real money transactions, and Crew subscriptions will all contribute towards the 40% net revenue that's been set aside.
Based on individual metrics and Fortnite’s overall monthly revenue (the 40% kept in reserve), each island creator will earn a percentage from this pool. That said, it's left to be seen how this pans out in the long term.
Who is eligible to earn from Fortnite Creative 2.0?
For the time being, engagement-based payouts are available to legal entities (companies) and island creators (18 years and above). In both cases, the Fortnite account(s) in use should be over 90 days old. Those who fail to meet either criteria will be deemed ineligible. Thankfully, there is some good news as well.
Epic Games is working to expand the program to younger creators as well. Since several island creators within the ecosystem are teenagers, limiting monetization will be detrimental and downright degrading. Hopefully, an agreement can be reached wherein these island creators can take advantage of Creator Economy 2.0, perhaps under parental supervision if required.