Conor McGregor's media company has quadrupled its debt capital in the past year

Conor McGregor's media company, McGregor Sports and Entertainment Ltd., has quadrupled its debt capital in the past year. The debt has gone from €8.52m at the start of the year to €35.83m by year's end, for a total increase of €27.3m.

Based on recent findings by Independent.ie, an additional infusion of funding was made in light of the expansion plans of the Irish superstar's firm. As a direct consequence of last year's influx of €27.3m, the company's financial assets grew from €9.56m to €13.59m.

Incorporated in July 2014, the firm is dedicated to providing the best in sports and entertainment. Conor McGregor's sports management company is headquartered in Dublin and Dee Devlin, fiancee of UFC star Conor McGregor, serves as the company's director. Advertising and other promotional activities are also used to monetize McGregor Sports and Entertainment.

The sports management company and Universal Pictures even collaborated to release 'The Notorious', a documentary that followed the journey of Conor McGregor from receiving welfare benefits and living in his parents' spare room in Dublin to winning multiple UFC championship belts.

A spokesman for McGregor's Black Forge Inn, a Crumlin-based restaurant and pub, recently revealed plans to expand the brand. Now those plans have been confirmed, along with the additional funding made available to the company.

Earlier last week, Jemi Ventures Ltd.'s newly-filed financial records revealed that the company lost €1.578 million in the year ending in December, following losses of €441,648 in 2020.

The company's profit and loss accounts dropped significantly, by €824,953. It went from an accumulated profit of €608,590 at the end of December 2020 to an accumulated loss of €216,003 at the end of 2021, according to the new financial statements.

That loss for the company followed profits of €739,239 in 2020 and €536,619 in 2019.

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Conor McGregor vows to bury the notion that he does not work hard anymore

Conor McGregor is the highest paid athlete in the UFC. 'The Notorious' shot to stardom soon after he made his UFC debut; fans quickly fell in love with the conceited personality and dynamic fighting style of the Irishman.

In 2016, he was at the pinacle of his success, becoming the first simultaneous two-division champion in the UFC.

With his unprecedented popularity in mixed martial arts, McGregor has been able to launch a number of commercially viable side projects. After selling Proximo Spirits a majority stake in his whiskey company, Proper No. Twelve, for $180 million in 2021, he topped Forbes' list of highest-paid athletes for the year.

The the Irishman is away from the sport right now, recovering from a leg injury he sustained in his fight against Dustin Poirier at UFC 264. MMA fans are, therefore, worried whether their beloved fighter will ever return to competition. The notion that McGregor's financial accomplishments will hamper his drive to succeed in the competition has become a standard narrative.

However, the 34-year-old remains confident of returning inside the octagon next year. He recently vowed to bring an end to the generally accepted belief by saying:

"The premise of “i don’t work as hard as I used to since succeeding financially” will be debunked fully. You are going to witness insanity in scientific form."