How much is Braden Smith's NIL deal worth?

Braden Smith, born July 25, 2003, plays as a point guard for the Purdue Boilermakers of the Big Ten Conference. He was born in Russellville but moved to Westfield, Indiana at the age of four. His journey started at Westfield High School and ended his high school career as Westfield’s all-time leader in points with 1629 points to his name. Braden was rated as a three-star recruit and deemed as one of the best prospects in the 2022 recruiting class by 247Sports. He plays for the Purdue Boilermakers as of March 2025 and has averaged a career-high 16.3 points, 8.8 assists and 4.7 rebounds in his ongoing junior campaign (via ESPN).

Braden Smith had a remarkable high school basketball career at Westfield, earning Indiana's Mr. Basketball award in 2022. He became Westfield's all-time leader in points with 1,629 and 453 assists while leading the school to its first sectional title in 105 years. Smith averaged 18.3 points, 6.0 assists, and 6.0 rebounds per game as a senior, shooting 281 career three-pointers. In three sectional games, he put up 24.3 points, 8.0 assists, and 5.3 rebounds, shooting 70 percent from the field and 61.9 percent from three-point range. Smith as a junior, averaged 22.1 points, 6.2 rebounds, 5.4 assists, and 2.7 steals as the team finished the season with a 18-5 record. He committed to Purdue over Gonzaga, Villanova, Oregon, and Indiana in April 2021. He also became the first Division I basketball recruit to go to Westfield.

Braden Smith NIL deal worth

Braden Smith's NIL deal valuation stands at $1.9 million, according to On3.

Braden Smith NIL deal tracker

Braden Smith has endorsed with The NIL Store, HEYDUDE Shoes, Purdue NIL Store, Boilermaker Alliance, Trueblood Real Estate, Westfield Basketball, and Versiti Blood Center of Indiana as of March 2025, according to On3 data.

Date	Deal Partners
1/23/25	The NIL Store
4/11/24	HEYDUDE Shoes
4/03/24	Purdue NIL Store
3/30/24	Boilermaker Alliance
1/17/23	Trueblood Real Estate
1/12/23	Westfield Basketball
10/26/22	Versiti Blood Center of Indiana

Braden Smith notable NIL deals

The NIL Store

Braden Smith signed with The NIL Store on January 23, 2025. The NIL Store is a platform that sells licensed merchandise for college athletes and was established in 1947 at the University of Illinois.

HEYDUDE Shoes

Braden Smith signed with HEYDUDE Shoes on April 11, 2024. Smith took to Instagram to announce the partnership between him and HEYDUDE Shoes.

Purdue NIL Store

Braden Smith signed with Purdue NIL Store on April 3, 2024. Purdue NIL Store is a platform to buy licensed merchandising apparel of Purdue Boilermakers athletic teams.