Bill Belichick, the legendary former Patriots coach, has found himself under the national spotlight for reasons beyond football. His relationship with 24-year-old Jordon Hudson, a former college cheerleader, has stirred attention following an awkward interview.
Belichick, who kept his personal life private for most of his career, now finds his off-field life discussed as much as his legendary coaching career.
On Monday, NFL analyst Colin Cowherd weighed in on the buzz, offering a sharp take on the couple’s dynamic. He described Hudson’s role as much more than a girlfriend.

“She’s his PR director. She’s Bill’s influencer, which he didn’t need in the NFL, but you actually do in college,” Cowherd said.
"She is multiple things for Bill. Assistant, girlfriend, social media producer, PR handler. She fills a lot of roles, and people are kind of uncomfortable with it."
Cowherd kept up with the title of his remarks, comparing Hudson’s role to that of a professional aide for high-level figures.
“CEOs have people like Jordon Hudson,” he said. “ Presidents, politicians, senators, governors, media execs, they all have people like Jordon Hudson. She's taken the role seriously. I mean, again, I thought it was weird.”
The viral interview threw Belichick and Hudson into a pop culture whirlwind, something the coach had long avoided. With Cowherd’s comments and the national spotlight growing brighter, Belichick’s off-field life has become an unexpected headline.
Also read : Dan Patrick drops an unfiltered take on Bill Belichick and GF Jordon’s controversial interview moment
Fans slam Bill Belichick-Jordon Hudson pairing after Colin Cowherd’s take
Colin Cowherd’s commentary on Bill Belichick’s girlfriend, Jordon Hudson, ignited a firestorm of reactions online. Fans were quick to express their thoughts under the viral X post, and they didn’t hold back.
“Yeah, everyone needs a PR handler but usually they're not also their girlfriends who's 50 years younger,” a fan said.
From disbelief to brutal honesty, fans didn’t shy away from sharing how uncomfortable or skeptical they felt after Cowherd’s viral take.
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