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#4 CEAT
CEAT tyres is a flagship company of RPG group and the one the largest manufacturers of tyres in India. Over the years, the marketing strategies employed by CEAT through their advertisements have been ingenious and in a way path-breaking if we talk about tyre ads. Parting with jargons in ads, CEAT tries to pitch the product and its features in terms of real-world experiences.
A scintillating limited overs batsman for India - Rohit Sharma - is one of the finest batsmen that CEAT has sponsored bats for.
Rohit Sharma's ability to play long, free-flowing knocks and getting glued to the crease makes him an ideal candidate for CEAT as its USP is of designing long-lasting tyres with a strong grip.
CEAT recently extended the bat sponsorship contract with Rohit Sharma in October 2018 for a period of three years.
Other players who have bat endorsement deals with CEAT include Ajinkya Rahane, a couple young guns in Shubman Gill and Ishan Kishan and the powerful women's team batter Harmanpreet Kaur.
