7 Indian cricketers with the most brand value over the years

#6 Sunil Gavaskar

Sunil Gavaskar

Sunil Gavaskar made the most impactful debut in the history of Indian Test cricket with an impeccable 774 runs against the mighty West Indies on an away tour. With such a launch, he was destined to be a player and brand with huge potential. Thereafter, his metronomic run-scoring ability, against fearsome attacks on uncovered pitches while opening without helmets built the aura of a gladiator. The kind that brands like to bottle and shill.

Gavaskar was multi-dimensional too, releasing 4 books - Sunny Days (1976) , Idols (1983) , Runs 'n' Ruins (1984) and One Day Wonders (1986) during his playing years giving insights into his reading of the game. It fed a eager fan base. Well read and well versed, he was an inspiration for a generation who looked up to someone who was arguably the first world-beater in the game that India had produced. A batsman who is the first to achieve so many records as he went on, becomes by default and skill, one with tremendous goodwill.

Memorable Brand Associations: Sentry, Dinesh Suitings, Thums Up