Star India bags broadcasting rights of Asia Cup

Asia Cup

The live television broadcasting rights for the 2014 Asia Cup cricket tournament has been acquired by Star India.

Asian Cricket Council (ACC) has prematurely terminated the US$ 50 million deal that it had with Nimbus Sports, a year ahead of its scheduled end. The 50-over competition featuring India, Pakistan, Sri Lanka, Bangladesh and debutants Afghanistan, which is scheduled to be held in Bangladesh from 25th February to 8th March will be screened live in India on Star Sports channels.

11 matches will be played across the length of the tournament, whose broadcasting deal has been agreed with the News Corp-owned company. Although the financial details of the deals haven’t been made public, following the issue of tender an agreement was reached at an executive board meeting in Colombo, Sri Lanka on the 4th of January.

Star which already boasts the global rights to major cricketing events of the International Cricket Council competitions until 2017 along-with the Indian rights to games played by India, England and Australia has captured another major cricketing event under their belt.