"Live on Kick": Ninja officially starts streaming on Kick after Twitch changes simulcasting policy

Tyler "Ninja" has become the first big casualty of Twitch's new simulcasting policy after officially joining Kick to stream Fortnite's Chapter 4 Season 3. For people unaware, Amazon's purple platform has been under fire for a couple of days after introducing new guidelines pertaining to multi-streaming and branded content. As such, many prominent streamers have spoken out against the new rules.

They've stated that the new guidelines would restrict the growth and ability of creators to monetize their content. This backlash has worked to some extent, as Twitch repealed some of its branded sponsorship policies. However, its multi-streaming rules remain intact.

Ninja had previously called out Twitch for implementing such restrictive guidelines. Today, June 9, he started a new Kick account. He tweeted the following to announce the change:

Why is Twitch veteran Ninja making the move to Kick? Simulcasting policy explored

Twitch appeared to be giving streamers more autonomy last year when this platform repealed its exclusivity contract for partners back in August 2022. This decision was welcomed by most content creators, as it allowed them to stream on other platforms, but there was a catch. Partners and affiliates could not simulcast on Twitch-like platforms such as YouTube and would have to go offline to do it.

However, this policy allowed non-partnered streamers to multi-stream, and Tyler was the first major creator to take advantage of this. In September, he announced that he would be "live everywhere" and, up until now, has been simulcasting on Twitch, YouTube, Twitter, and TikTok.

That was until Twitch changed its simulcasting policy, prohibiting all streamers — regardless of their partner status — from multi-streaming simultaneously on other major streaming platforms such as YouTube and Kick.

Ninja himself had been highly critical of this decision in his first stream after Twitch's new guidelines were announced. Now, he has an account on Kick for streaming Fortnite's Chapter 4 Season 3.

Twitter reactions

The new policy changes have left a sour taste in most people's mouths, and Ninja's fans more or less loved that he'd joined Kick. Here are some reactions:

About the author

Richik has been specializing in streamer content at Sportskeeda for over 2 years. He also manages a group of writers who craft relevant news and features about content creators on platforms like Twitch, Kick, and Rumble. Prior to Sportskeeda, he interned at The Ken and worked as a reviewer at Blacksof where he fact-checked educational content.

Richik’s love for writing, researching, and archiving, along with his inquisitive nature and longstanding love for video games led him to pursue a career as a gaming journalist. He relies on primary sources for accurate information and ensures that his drafts are proofread, fact-checked, and well-researched.

As a child, Richik spent many a summer vacation playing the 1994 Road Rash with his cousins. Although more of an FPS and open-world fiend now, Richik enjoys single-player RPGs with compelling storytelling, such as The Last of Us franchise, and regularly teams up with his friends to play multiplayer titles like Valorant on PC.

Richik enjoys watching streamer and former esports athlete Shroud, and also finds inspiration in MrBeast's journey to become one of the most well-known content creators worldwide. Interviewing English-Somali YouTuber Sharky, a member of the renowned Beta Squad, was a career highlight for him.

When not writing, Richik likes to read, watch a movie or a game of football.

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