"Twitch will be taking 50%" - Fans speculate Kai Cenat’s Twitch income as he crosses 90K subscribers

Fans have shared their reactions to Twitch sensation Kai Cenat reaching a whopping 90K subscribers on his channel earlier today. This comes straight after the streamer became the most subbed English-speaking creator on the Amazon-owned platform after stretching his sub number to 80K. His meteoric rise has been among the most documented journeys within the streaming community. Over the past one-and-a-half months, the 20-year-old has rapidly moved from 50K (August 19) to 60K (August 28) to 70K (September 5).

With such an astronomical number of subscribers, many fans have taken to their Twitter accounts to speculate on the amount of money he could end up making off his Twitch account. Social media reporter Jake Lucky stated:

How much is Kai Cenat making off his Twitch?

A user is usually charged $4.99/month for a Tier 1 gifted sub to their desired channels/streamers. For a Tier 2 and Tier 3 sub, the cost is $9.99 and $24.99 respectively. For those unaware, subs allow fans to gain access to special perks such as exclusive emotes, interaction in sub-only chats, etc. In addition, gifting subs allows the user to watch the stream without ads. In simple terms, it is a gesture of support to the creator.

Considering that Kai Cenat has well over 91K subs (which include different tiers of subs), his estimated income from subscriptions alone is in excess of $500K (this excludes income from sponsorship deals). It should be noted, however, that Twitch recently issued a public statement announcing that they will be dropping their 70/30 (to the streamer and Twitch) revenue split in favor of a 50/50 share.

The announcement was met with contempt as it curtailed the income of many of the top streamers within the platform. Keeping this in mind, Kai will have to relinquish 50% of his total income from his subscriptions.

Fans react to Kai's meteoric rise

With Kai Cenat adding yet another feather to the cap of his already illustrious career, viewers were left in a state of amazement. He is considered to be part of the so-called "W community", an eponymous group of streamers who are generalized by their usage of loud music, dancing, and exuberant personas.

As stated earlier, Kai Cenat is presently the most subbed Twitch streamer among English-speaking creators. He is second overall, only behind Portuguese speaking streamer Casimito, who has 137K subs. xQc comes in third with 79K subs.

About the author

Shreyan is an esports and gaming journalist at Sportskeeda, focusing on streamer content. He holds a Master's degree in English Literature, and journalism was the most logical next step for him. Although titles like FIFA 08 and GTA San Andreas acted as the catalyst for his love of video games, the exponential growth of the streaming community also propelled his interest in the genre. He also has a prior work experience of 2 years.

Shreyan considers factual and accurate content to be the most important as a creator and a reader. He ensures this by double checking every piece of information in his articles and sourcing it from streamers directly rather than depend on third parties. His works have caught the attention of the heavyweights, with the PR team of Sidemen (a YouTube group he’s been following since his teenage days) and Chess.com reaching out to him for sending exclusive press releases.

Shreyan would love to drop into the virtual world of FIFA/EA FC and explore it further but, he would recommend playing Red Dead Redemption 2 to gaming skeptics for its top-tier gameplay, story and characters. During his downtime, he enjoys balancing his interests in reading, watching films and sports, and of course, playing video games.

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