What is the Twitch Partner Plus program? The 70/30 subscription split is back but with a catch

Twitch appears to have bowed to criticism as the 70/30 subscription split returns with the new Partner Plus program. The revised partnership rules were announced in a recent blog and will take effect in October, with the qualifications criteria being simple. While this is a step forward from their previous stance on a 50/50 split which drew the ire of many content creators, there is a significant change to how subscriptions are counted.

As laid down by the blog post, partners with at least 350 recurring paid subscriptions for three consecutive months will automatically be eligible for the partner program, but therein lies the catch. The "recurring paid subscriptions" exclude gifted and Prime subs, which are essential to most content creators on the platform, especially smaller ones.

---

Explaining Twitch's new Partner Plus Program: Which subscriptions are eligible for the new 70/30 split?

While streamers have been asking the Amazon-owned platform to revert to the 70/30 subscription split since talks about changing it to a 50/50 split started in 2022, the Partner Plus program has exceptions. As mentioned before, only recurring paid subscriptions count towards the new split.

It appears that the 350-sub threshold to be eligible for the new program only counts subscriptions that are not gifted or Prime subscribers, making it difficult for smaller streamers to enter the program.

Fortunately, the silver lining is that gifted subscriptions will still fall under the 70/30 split. However, that will not be the case for subscriptions from Amazon Prime.

For those confused about the situation, here is a chart from the Twitch FAQ section to help clear things up.

Which subscriptions count towards the Partner Plus program? (Image via Twitch)

Readers should also note that the 70/30 split only applies to the first $100K annual revenue before reverting to 50/50.

This has caused backlash from the community, with many pointing out that putting Prime subscriptions out of the take reduces the viability of the new split. Here are some reactions to Twitch's announcement on Twitter, with a few criticizing the move and others appreciating it as a "step in the right direction":

---

Twitch's decision to bring back the 70/30 split in some semblance is a positive move. Still, as pointed out by many in the replies, competitors such as YouTube and Kick offer more hassle-free subscription splits without complicated thresholds and caps.