#1 He runs the club in an archaic way

Again, there is no doubt that Florentino Perez has played a huge role in Real Madrid’s resurgence as a European superpower. However, certain decisions he has made in recent times suggest his ways of managing the club are fast becoming archaic.
For instance, he is very much aware that the Real Madrid team is aging, yet he decided not to be active during the transfer market. Add that to the fact that there was no adequate replacement for a goal machine like Cristiano Ronaldo, and it becomes difficult to understand what ambitions Perez has for the club this season.
In fact, rather than sign a proven striker, he bought an untested Mariano Diaz and handed him Ronaldo’s number 7 jersey (that was his ego at play again, but the club should always come first before any personal scores). And then typical of him, he signed Thibaut Courtois, when it was evident that the goalkeeping department was the least worry of the club.
All these decisions have affected Real Madrid negatively, and that is as a result of the archaic way Perez is handling matters.