4 reasons why Lionel Messi deserves the 2018 Ballon d'Or award

#2 Consistency

The Argentine was without doubt the most consistent performer in Europe during the campaign

When it comes to consistency, Lionel Messi was in a league of his own throughout last season, helping Barcelona overturn a very difficult start to the campaign, and restoring the club's status as one of the most feared outfits on European soil.

The attacker maintained an unbelievable level of performance from the beginning of the term down to the end, scoring week-in and week-out to ensure that Barcelona had another successful campaign - marked by two impressive trophies at the Nou Camp.

Messi was so consistent that he never went 3 matches without scoring for La Blaugrana during the term, and he ensured that he turned up in the biggest games, scoring against the likes of Real Madrid, Sevilla, Valencia, Atletico Madrid, Chelsea, and Juventus.