#2 Tax issues
While the good does spread the name of a person, the bad spreads it even quicker. You can do all the good in the world, but the fame you get for doing just one bad thing is perhaps one of the reasons why people remember the mistakes more than the brilliance.
1000 years down the line, who do you think will be remembered among the modern day leaders like Genghis Khan is now? Hitler, of course. So infamy always prevails over fame and, as a result, when the news of Lionel Messi being convicted broke out, all hell broke loose.
The fans and the club began to defend their best player with #WeAreAllMessi tweets. Sure, they were embarrassing, but it catapulted his name into more fame as Messi became the talking point around the football fraternity.
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