5 Reasons why the English Premier League is the most popular league in the world
#2 Prime-time TV slots
The EPL has managed to capture the most suitable viewing times in most parts of the world. With the exception of certain countries in the Pacific region, most of the Premier League's kickoff timings around the world could vary from 11 am to 11 pm depending on different time zones.
In 2017, the Daily Mail reported that the Premier League authorities were considering a TV package for the 2019/20 season that would see them move 22 games to late morning kickoffs in order to increase the value of the Asian market.
These timings would be seen as the most convenient for viewers on a weekend as opposed to staying up in the wee hours of the day; especially on Sundays considering that people have to wake up early in the morning for work on Mondays.
Hence, a large chunk of the football fan base ends up watching Premier League games regardless of whether they are fans of English football or not.